The food business client faced significant issues with recruiting and retaining staff in remote locations for their distribution centers. The current transportation operators lacked technological integration, leading to a heavy workload for site contacts and no clear visibility into the cost per rider. Additionally, managing multiple suppliers across different locations at the company created inefficiencies due to the absence of a centralized process. The client was looking for a solution to enhance and optimize their current transportation programs.
Zeelo introduced fixed route services across eight locations with the capability to scale up during peak periods, operating 20 daily routes with 23 vehicles managed by 10 operator partners. Utilizing a full technology stack, Zeelo provided centralized reporting for procurement teams and integrated rider and driver apps. Zeelo's booking platform allowed Avara Foods employees to book and pay for their own tickets across the eight sites, significantly reducing the time spent organizing transport and simplifying payroll deductions. By taking over the existing service as the sole supplier, Zeelo streamlined cost management and centralized operations, enhancing efficiency and minimizing the administrative burdens facilitating the logistics in-house.
The implementation of Zeelo's transportation solution had a significant positive impact on the client. Within a year, Zeelo optimized the commuter program, reducing the cost per rider by 78%. By centralizing transport operations and consolidating management into a single point of contact for six sites nationwide, Zeelo greatly reduced internal overhead. This streamlined approach not only enhanced operational efficiency and reduced costs but also supported improved recruitment and retention at distribution centers by ensuring reliable and efficient transportation for employees.