Zeelo generates a positive ROI through temp employee conversion for a Food Production worksite saving over $480k
6
1500+
73%
The company needed a solution to overcome workforce challenges
The Food Production site encountered multiple retention and recruitment obstacles, including challenges related to employee transportation, such as a high dependence on carpooling due to a significant percentage of employees not owning a car. The company also faced difficulties recruiting employees for early morning shifts and weekend work. Furthermore, the low budget at the site presented additional hurdles, such as the difficulty in converting temporary employees to full-time positions and the high cost of relying on temp agencies to fill staffing gaps.
Developing a strategic transportation service for improved accessibility and recruitment
Utilizing Zeelo’s technology, expertise and advanced booking platform, we developed an efficient and accessible transportation service for the company, which comprised ten strategically located stops for employee pick-up, extending up to 40 miles south of the worksite. This solution not only enables employees to commute conveniently to work, but also expands the catchment area for recruitment opportunities. With the help of Zeelo's technology, riders track and board the service, while the company receives comprehensive reports on ridership, including completed rides, ensuring seamless transportation operations and allowing the company to charge employees and offset costs.
"Zeelo is fantastic to work with. We have a cultural and language barrier at our site and they have gone above and beyond to help us in any way that they can.”
"Zeelo is fantastic to work with. We have a cultural and language barrier at our site and they have gone above and beyond to help us in any way that they can.”
"Zeelo is fantastic to work with. We have a cultural and language barrier at our site and they have gone above and beyond to help us in any way that they can.”
Improving employee retention and reducing costs through transportation
The transportation program implemented by Zeelo at the Food Production worksite has had a profound impact on the company's performance. The program offers employment opportunities to individuals residing up to 40 miles south of the site and generates over $4,000 per month in ticket revenue, which effectively offset the cost of service. In addition to substantial cost savings, the program contributes to a reduction in employee absenteeism and an increase in overall employee satisfaction, resulting in higher retention percentages. The transportation program also led to a decrease in recruitment costs and temp agency expenses, making it an economically viable solution. Ultimately, the program generated ROI through an indirect impact on increased productivity, reduced cost of churn, and minimized recruiting expenses.
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