The worksite relocation limited the ability for many employees to walk to work, as a significant number of employees don't own cars. This created recruitment and retention challenges, with the company struggling to find employees for night and weekend shifts. This alongside the high turnover rates in the industry, the client was looking for a transportation solution to connect their worksites for employees.
Using Zeelo’s proprietary technology platform we aggregated addresses to plan a route that offered 802 employees/applicants a bus stop within 7 minutes of their home. This offering allows employees an accessible and reliable option to get to work. Zeelo’s algorithm identified additional stops to add to the route extension going from 1 stop to 7 stops. This implementation provides job opportunities at the worksite for individuals that live up to 45 minutes away.
The client faced a unique relocation challenge at their worksite that had an impact on the employee experience. Through the implementation of Zeelo’s transportation solutions, there has been a notable decrease in employee absenteeism, recruitment costs and an increase in overall employee satisfaction, resulting in higher retention percentages. Zeelo has helped to improve the 90-day retention by 30% in 10 months at the worksite. Since extending the original route, Zeelo has increased the number of unique riders by 457% from 138 to 631 riders. Alongside these solutions, the service has offset CO2 emissions equivalent to planting over 380 trees.