Zeelo improved employee retention and reduced absenteeism for the client with technology-led transportation solutions

The client's site relocation 8 miles down the road from the original worksite, posed a retention and recruitment challenge due to transportation limitations. At first the client was looking for a parking lot shuttle that would move employees from the old worksite to the new worksite. With significant usage of the shuttle service Zeelo extended the route into the urban area increasing ridership, improving employee retention and reducing absenteeism for the client.

50,000+

Rides since service launched in Fall 2022

631

Unique Riders

25%

Employees who use Zeelo as their primary method of transportation
CHallenge

A worksite relocation posed recruitment and retention challenges due to transportation limitations

The worksite relocation limited the ability for many employees to walk to work, as a significant number of employees don't own cars. This created recruitment and retention challenges, with the company struggling to find employees for night and weekend shifts. This alongside the high turnover rates in the industry, the client was looking for a transportation solution to connect their worksites for employees.

Solution

Enhancing accessibility and expanding job opportunities with Zeelo's innovative route planning

Using Zeelo’s proprietary technology platform we aggregated addresses to plan a route that offered 802 employees/applicants a bus stop within 7 minutes of their home. This offering allows employees an accessible and reliable option to get to work. Zeelo’s algorithm identified additional stops to add to the route extension going from 1 stop to 7 stops. This implementation provides job opportunities at the worksite for individuals that live up to 45 minutes away.

Zeelo's team has been phenomenal and very receptive every step of the way, and have been directly attributed to the success of our worksite operations.

Site Contact
Human Resources

Zeelo's team has been phenomenal and very receptive every step of the way, and have been directly attributed to the success of our worksite operations.

Site Contact
Human Resources

Zeelo's team has been phenomenal and very receptive every step of the way, and have been directly attributed to the success of our worksite operations.

Site Contact
Human Resources
Impact

Improved accessibility to job opportunities and decrease in absenteeism

The client faced a unique relocation challenge at their worksite that had an impact on the employee experience. Through the implementation of Zeelo’s transportation solutions, there has been a notable decrease in employee absenteeism, recruitment costs and an increase in overall employee satisfaction, resulting in higher retention percentages. Since extending the original route, Zeelo has increased the number of unique riders by 457% from 138 to 631 riders. Alongside these solutions, the service has offset CO2 emissions equivalent to planting over 380 trees.

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