Zeelo helped a leading retailer scale peak hiring with a cost-neutral transport solution

Boots faced hiring challenges due to a lack of transport options for potential employees. Their staffing partner Pertemps turned to Zeelo to create a scalable and cost-efficient transport solution that could widen the recruitment pool. By optimizing routes and consolidating competing transport programs, Zeelo supported the client in meeting workforce demands while keeping costs low.

801

Unique riders in 2024 peak

1.5%

Final payment was a mere 1.5% of the initial cost

98%

riders reporting service was important for them to accept the job

CHallenge

Hiring targets impacted by limited workforce transport

Boots struggled with hiring and retention due to limited public transport access in key recruitment areas. Their staffing agency needed to source workers from further afield but lacked a reliable and cost-effective way to transport them. Additionally, competing agency-run transport programs on-site created inefficiencies, making it harder to scale operations during peak hiring periods.

Solution

A unified, cost-efficient transport solution

Zeelo worked with Pertemps to create a fully managed shuttle program, consolidating transportation across agencies to improve efficiency. By leveraging Zeelo’s route optimisation technology, workers were sourced from a wider radius, and vehicle sizes were adjusted to meet changing demand. The ticketing and revenue recovery model enabled a cost-neutral solution, ensuring hiring targets could be met without excessive transport costs.

Zeelo's transport solution allowed us to scale recruitment while keeping costs under control. Without their service, hiring and retention would have been a far greater challenge.

Neil M

Director

Zeelo's transport solution allowed us to scale recruitment while keeping costs under control. Without their service, hiring and retention would have been a far greater challenge.

Neil M

Director

Zeelo's transport solution allowed us to scale recruitment while keeping costs under control. Without their service, hiring and retention would have been a far greater challenge.

Neil M

Director

Impact

A scalable recruitment and transport solution

By integrating Zeelo’s shuttle service into the staffing agency’s strategy, Boots successfully expanded its recruitment catchment area and streamlined workforce transport. With a cost-neutral model, optimised routes, and scalable vehicle sizing, the solution ensured a steady workforce supply without unnecessary expenses. Pertemps’ final payment was just 1.5% of initial transport costs, proving the model’s efficiency.

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