Staff transportation solution drives recruitment success for retail group, enhancing employee satisfaction

A leading retail group needed a cost-effective, reliable transportation solution for its recruitment strategy. Zeelo provided bespoke routing using address data and key metrics to increase headcount at low cost. By optimizing routes and timetables for maximum occupancy, the service has improved workforce mobility and employee experience. In 2024, there have been 348 unique riders with over 4,000 trips, showcasing the solution's success.

97%

Of riders would recommend their employer to others due to Zeelo

71%

Of employees would stay in role for 12+ months with Zeelo service

8000+

Rides since program launch

CHallenge

Rural worksites and lack of public transit hindered recruitment and retention efforts

The retail group faced significant recruitment and retention challenges due to their rural worksites and the lack of available public transit. These transportation issues led to lower headcount and higher turnover rates, as employees struggled to access the worksites reliably. The company needed a cost-effective and reliable transportation solution to improve accessibility, optimize routes, and increase occupancy. Seeking to address these issues and support their workforce, they partnered with Zeelo to implement a tailored, data-driven commuter service.

Solution

A tailored, data-driven transport service to enhance recruitment and retention

Zeelo provides a bespoke transportation solution for the retail group, using address data and key recruitment metrics to design optimal routes. We work closely with the client to refine timetables and ensure maximum occupancy for multiple worksites, delivering a cost-effective and reliable service. Our technology platform enabled real-time tracking and efficient operations, while dedicated transportation experts review performance weekly and proactively suggested improvements. This approach not only supported the client’s recruitment strategy but also enhanced overall employee satisfaction.

Using address data and key recruitment metrics, bespoke routing options are provided for the client to increase headcount at the lowest cost. Zeelo works closely with the client to optimize routes and timetables and ensure maximum occupancy.

Retail Group

Multiple Worksites

Using address data and key recruitment metrics, bespoke routing options are provided for the client to increase headcount at the lowest cost. Zeelo works closely with the client to optimize routes and timetables and ensure maximum occupancy.

Retail Group

Multiple Worksites

Using address data and key recruitment metrics, bespoke routing options are provided for the client to increase headcount at the lowest cost. Zeelo works closely with the client to optimize routes and timetables and ensure maximum occupancy.

Retail Group

Multiple Worksites

Impact

Achieving recruitment success and sustainability with efficient transportation

Zeelo's tailored transportation service significantly improves the retail group's recruitment and retention efforts. With 97% of riders recommending their workplace and 71% of employees willing to stay in their roles for over a year due to the Zeelo service, employee satisfaction soared. The service successfully executed a modal shift, removing 21,886 cars from the road each month with over 2,876 rides. Thus far in 2024, 348 unique riders completed over 4,000 trips across three worksites nationwide. This efficient, cost-effective solution not only addresses recruitment challenges but also contributes to environmental sustainability by reducing road congestion and emissions.