Zeelo boosts St Paul’s service usage by 30% and minimise service subsidy

By optimising routes, delivering a consistent, safe service and taking the admin burden off school staff, Zeelo have built a sustainable service that promotes the school’s values

30%

increased service uptake

10

routes

217

students
CHallenge

The school needed a modern, reliable, safe service that reflected its values

With many students traveling from across central and Greater London during peak rush hour the school is keen to relieve traffic and congestion and ensure students can travel to and from school conveniently and safely. The long-term closure of Hammersmith Bridge to traffic, and the school’s unique placement on the banks of the Thames add to the logistical challenges.

Solution

Planning, administration and communication

Zeelo teams map existing and new intake each year, identifying safe, risk-assessed stops within multiple agreed parameters including journey time, distance from door to stop and potential congestion –this ensures the routes can serve as many students as possible whilst remaining convenient for students and parents.

Zeelo Care team field parent queries, from before the start of the morning service, until the last child has been dropped off safely in the evening – giving St Paul’s staff back time to direct towards the day-to-day and strategic running of the school.

"Working with Zeelo gives our staff the time to invest in other areas of school life.... Zeelo’s customer care team are the first port of call for parents with queries, taking the pressure off school staff and giving parents a direct resolution. By working in partnership, we have expanded our area coverage to be able to offer the bus service to around 30% more students, reducing the subsidy.

James Cox
Director of Operations

"Working with Zeelo gives our staff the time to invest in other areas of school life.... Zeelo’s customer care team are the first port of call for parents with queries, taking the pressure off school staff and giving parents a direct resolution. By working in partnership, we have expanded our area coverage to be able to offer the bus service to around 30% more students, reducing the subsidy.

James Cox
Director of Operations

"Working with Zeelo gives our staff the time to invest in other areas of school life.... Zeelo’s customer care team are the first port of call for parents with queries, taking the pressure off school staff and giving parents a direct resolution. By working in partnership, we have expanded our area coverage to be able to offer the bus service to around 30% more students, reducing the subsidy.

James Cox
Director of Operations
Impact

Lower subsidy, reduced empty seats and boosted reach

By increasing service take-up by 30%, minimising empty seat sand optimising the routes Zeelo have helped reduce wasted spend, ultimately lowering the subsidy the school pays to operate the service to a nominal amount.

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